Pokémon Squishmallows in 2026: Every Character and Size, Explained
By Dexhaul Team · September 7, 2026
Pokémon Squishmallows look simple until you start comparing them: the character selection is deliberately narrow, the sizing system is non-standard, and the company that makes them also holds the Pokémon license.
The line covers roughly 15 to 20 characters, six distinct size tiers from 8 inches to 20 inches, and a price range from $17 to over $70. If you are buying your first one, the fastest answer is the 10-inch Gengar at $18. If you want context on the whole line first, read on.
Why This Line Is Different From Other Pokémon Plush
Most Pokémon licensed plush come from third-party manufacturers. The Squishmallow line is different.
Jazwares has held the Pokémon global master toy license since 2020. In 2021, Jazwares acquired Kellytoy, the company that created Squishmallows. The Pokémon x Squishmallow partnership is not a collaboration between two separate companies: it is the same company making both sides of the product.
That arrangement explains two things that collectors notice quickly. Quality control is unusually consistent across the line. And Pokémon Center has carried exclusive sizes, like the 12-inch Umbreon, that never appeared in standard retail channels, because Jazwares can arrange those exclusives internally without a separate licensing negotiation.
Which Pokémon Characters Have a Squishmallow
The Squishmallow form works best for Pokémon with compact, rounded silhouettes. The oval base of a Squishmallow translates cleanly to Snorlax, Gengar, Clefairy, and Bellibolt. It is a harder fit for Pokémon with long limbs or complex shapes, which is part of why the selection stays narrow.
Pikachu
The most widely available character in the line, appearing in at least three distinct expressions: standard, winking, and sleepy. Sizes run from 10 inches up to 20 inches. The winking expression at 20 inches is the most common shelf display pick because the face reads clearly from a distance.
Snorlax
Snorlax is a natural match for the Squishmallow format: it is a Pokémon that spends most of its time lying still, and the prone, huggable 20-inch version captures that accurately. At $59.99 at CNAGames Middletown, it is one of the pricier options in the line, but the scale justifies the cost for Gen 1 collectors. The Snorlax 20-inch is a statement piece, not a desk accessory.
Gengar
The 10-inch Gengar at $18 from Lennies Toys is the entry point for Gen 1 ghost collectors. The round shape of Gengar maps almost perfectly to the Squishmallow oval, making this one of the better character-to-form translations in the catalog. At $18, it is also the lowest price point in the current line for a named character.
Umbreon
Umbreon has the most interesting availability situation in the line. The standard 8-inch Umbreon is in mass retail, but the 12-inch version was a Pokémon Center exclusive that never went to standard retail.
Secondary sellers like Cardboard Hero Fredericton carry it now at $45. If you want the 12-inch specifically, secondary market is the only path.
Bellibolt
Bellibolt, introduced in Pokémon Scarlet and Violet as an Electric-type from Paldea, is the current Gen 9 addition to the line. Its naturally circular body shape maps cleanly to the Squishmallow oval, making it one of the more visually accurate entries in the catalog. At $25 from Epic Trading Collectibles, it is an easy pick if you are adding a recent-generation character to an existing collection.
Piplup
The 14-inch Piplup at $45 from Booghe sits at the middle of the size range. Piplup is the Sinnoh Water starter, and its compact penguin shape works well at 14 inches. This size is large enough to display and small enough to gift without the packaging becoming difficult to manage.
Other characters
Additional documented Squishmallow releases include Clefairy at 20 inches ($74), Raichu at 10 inches ($21.99), Oshawott at 10 inches ($21.99), and Teddiursa at 10 inches ($24). Regional availability varies, and some characters appear at only one or two sellers at any given time.
The Size Guide: 8-Inch to 20-Inch
The six size tiers serve different purposes. Buying the wrong size for the context is the most common Squishmallow mistake.
10 inches: the default for new buyers
The 10-inch size fits on a desk, a small shelf, or inside most standard gift bags. It is the widest-availability tier in the line: Gengar, Raichu, Oshawott, Teddiursa, and Pikachu all appear at 10 inches.
Prices run $18 to $25. This is the right size if you want to start a collection without committing significant shelf space.
14 inches: the gift-giving sweet spot
At 14 inches, the plush is substantial enough to feel like a real gift without crossing into logistically difficult territory. Pikachu and Piplup both appear at this size.
Prices run $40 to $50. Most gift purchases land here.
18 and 20 inches: display pieces
These are statement plush, not desk accessories. The 20-inch Winking Pikachu ($31.99) and 20-inch Snorlax ($59.99) require a dedicated surface: a bed headboard, a couch armrest, or a display shelf.
The 18-inch Pikachu at $32 from Toyland Treasures covers the same role at slightly smaller scale. Do not buy either expecting portability.
12 inches: Pokémon Center territory
This size exists primarily through Pokémon Center exclusives. The Umbreon 12-inch is the most documented example. Secondary sellers have stock now, but the 12-inch is not standard retail, so availability depends on when you look.
8 inches: compact and affordable
The Umbreon 8-inch at $25 is the smallest current release. Character detail is compressed but still legible. The 10-inch adds meaningful presence at only a few dollars more, so the 8-inch is mainly for buyers who are maximizing space or minimizing spend.
Which One to Buy
The answer depends entirely on context.
For a first Pokémon Squishmallow, the 10-inch Gengar at $18 is the clearest choice: in stock, accurately priced, and a character whose round form works well at that scale. It is a low-commitment entry that does not require planning shelf space or a budget stretch.
For a gift, the 14-inch Pikachu at $45.99 from Fashions for Home is the safest pick. Pikachu is universally recognizable across every generation of the fandom, and 14 inches is large enough to feel like a considered gift without becoming a logistical challenge to wrap.
For a Johto collector who wants something harder to find, the 12-inch Pokémon Center Umbreon at $45 from Cardboard Hero Fredericton is the most distinctive option in the current market. That size was never a mass retail product, and secondary availability is present now but not guaranteed later.
For a Gen 9 addition, Bellibolt at $25 is worth prioritizing now. As a newer character, its Squishmallow may not stay widely stocked indefinitely. The lower price makes it a low-risk pick for anyone building a multi-generation collection.
For a single large display piece, the 20-inch Snorlax at $59.99 is the right call. Nothing else in this line occupies a corner of a room the way Snorlax does, and the character's design suits the Squishmallow scale better than almost any other Pokémon in the catalog.
Browse the full range of in-stock Pokémon Squishmallows across independent shops at DexHaul's Squishmallow search. DexHaul is independent and not affiliated with Pokémon or Jazwares.