Chilling Reign ETB (2021): Contents and MSRP
By Dexhaul Team · October 12, 2026 · 7 min read
The Chilling Reign ETB comes in two distinct versions, and the sleeve art you pick is locked to the promo card inside.
Each box contains 8 Chilling Reign booster packs, 65 card sleeves, 45 Basic Energy cards, a damage-counter dice set, condition markers, and a foil Calyrex V promo. MSRP was $49.99 at launch (pokemon.com). The set released June 18, 2021.
Product details are drawn from the official pokemon.com product gallery. Dexhaul is independent and unofficial.
On this page 8 sections
What's inside the Chilling Reign Elite Trainer Box
The contents are the same between both versions, with one version-specific exception: the promo card and sleeve art are tied to the version you choose.
| Item | Quantity | Notes |
|---|---|---|
| Chilling Reign booster packs | 8 | 10 cards per pack (standard SWSH pack format) |
| Card sleeves | 65 | Ice Rider Calyrex art (blue version) or Shadow Rider Calyrex art (purple version) |
| Foil Calyrex V promo card | 1 | Ice Rider Calyrex V (Ice version) or Shadow Rider Calyrex V (Shadow version) |
| Basic Energy cards | 45 | Assorted types |
| Damage-counter dice | 6 | Standard SWSH-era damage die set |
| Competition-legal coin-flip die | 1 | Used in place of a coin at tournaments |
| Acrylic condition markers | 2 | For Burned and Poisoned status conditions |
| Player's guide | 1 | Note: pokemon.com flags an error on page 14 of this guide |
| Online code card | 1 | Redeemable in Pokémon TCG Live |
The player's guide error on page 14 is the one unusual detail called out directly on the official product page. It does not affect gameplay, but it is worth knowing if you rely on the guide for rules clarification. The full card list for SWSH06 is on the official Chilling Reign expansion page (tcg.pokemon.com).
Pokemon Sword & Shield Chilling Reign Elite Trainer Box (Ice Rider Calyrex)
$170.00 USD
MSRP and price per pack
At its $49.99 launch MSRP, each of the 8 packs worked out to $6.25. That was the standard rate for SWSH-era ETBs.
| Format | MSRP | Packs included | MSRP per pack |
|---|---|---|---|
| Chilling Reign ETB (standard) | $49.99 (pokemon.com) | 8 | $6.25 |
| Chilling Reign PC ETB (Pokémon Center) | $59.99 (Pokémon Center) | 11 | $5.45 |
| Chilling Reign booster pack | $4.49 (pokemon.com) | 1 | $4.49 |
Prices observed on the secondary market as of October 12, 2026, range from $149.99 to over $200 USD for sealed standard ETBs, depending on version and condition. The Pokémon Center exclusive version trades higher.
Ice Rider or Shadow Rider: which version?
The two versions are identical in pack count and Energy contents. The difference is entirely cosmetic and promo-specific.
Ice Rider Calyrex carries blue sleeve art and a foil Ice Rider Calyrex V promo. Shadow Rider Calyrex carries purple sleeve art and a foil Shadow Rider Calyrex V promo. Neither promo appears in the booster packs themselves in this foil treatment, which makes them genuinely distinct pieces for set completionists.
If you are building a collection rather than just cracking packs, the version choice matters. Both Calyrex VMAX cards are among the most sought-after cards in the set, so neither version is the "wrong" one.
The set's top chase cards are covered in the Chilling Reign SWSH06 set guide, including the Shadow Rider Calyrex VMAX and Ice Rider Calyrex VMAX alternate-art cards.
The Pokémon Center exclusive ETB
There is a third version most buyers overlook.
The Pokémon Center exclusive Chilling Reign ETB contains 11 booster packs instead of 8, and it comes with two Calyrex V promos: one standard foil and one with a Pokémon Center logo stamp. It released alongside the standard ETB on June 18, 2021, but sold exclusively through the Pokémon Center store.
The extra 3 packs and the exclusive stamped promo make this the higher-value option at its $59.99 MSRP, working out to $5.45 per pack versus $6.25 for the standard ETB. If you find one sealed at a reasonable secondary-market price, it is the better deal on raw pack count alone.
Do not confuse it with the standard ETB when buying sealed: the packaging is visually similar but the box clearly reads "Pokémon Center" on the front. Check listings carefully for the stamp detail on the promo.
How Chilling Reign ETB compares to nearby SWSH boxes
Chilling Reign sits in the middle of a run of 8-pack SWSH ETBs. Here is how it lines up against its two closest neighbors. See also: Battle Styles vs Chilling Reign ETB (2026) and Shining Fates ETB (2021): Contents and MSRP.
| Product | Set code | Release date | Packs | MSRP | Notable difference |
|---|---|---|---|---|---|
| Shining Fates ETB | SWSH4.5 | Feb 19, 2021 | 10 | $49.99 | Special set; Eevee VMAX promo; 10 packs at the same price |
| Chilling Reign ETB | SWSH06 | Jun 18, 2021 | 8 | $49.99 | Two versions; Calyrex V promo; PC variant with 11 packs |
| Evolving Skies ETB | SWSH07 | Aug 27, 2021 | 8 | $49.99 | Dragon-type focus; Eeveelution VMAX chase cards |
Shining Fates gives 10 packs at the same $49.99 MSRP, better value per pack. Evolving Skies is the stronger pull set for collectors chasing Eeveelution VMAX alt arts. Chilling Reign is the only one with a meaningful two-version choice.
Pokémon TCG: Sword and Shield 06 Chilling Reign - Elite Trainer Box (Styles May Vary)
$149.99 USD
Release timeline
| Date | Event | Source |
|---|---|---|
| June 4, 2021 | Prerelease (Build & Battle Box) at local game stores | pokemon.com |
| June 18, 2021 | Standard ETB and Pokémon Center ETB go on sale | pokemon.com |
| June 18, 2021 | Full Chilling Reign set releases (198 cards + secret rares) | pokemon.com |
The set is fully released. There are no upcoming print dates or restocks announced as of October 2026; supply is secondary-market only at this point.
Who should buy the Chilling Reign ETB
Buy it if you want the Calyrex promo
The foil Calyrex V promos are exclusive to the ETB and the Pokémon Center ETB. If you are building a complete Chilling Reign promo collection, these are the only route.
Buy it if you prefer the SWSH sleeve art
The Ice Rider and Shadow Rider sleeve art is among the cleaner SWSH-era sleeve designs. At 65 sleeves per box, it covers a standard 60-card deck with spares. That is a practical reason beyond the packs themselves.
Skip it if you just want Chilling Reign packs
A loose booster box (36 packs) gives you 4.5x the packs for roughly the same secondary-market multiple. If the promo and sleeves do not matter to you, the booster box or individual packs are a better use of the money. See the Pokémon TCG accessory guide if you are deciding on storage before buying.
Skip it if Evolving Skies is available nearby
Evolving Skies (SWSH07, August 27, 2021) contains some of the most desirable SWSH-era pull targets. If chasing alt-art Eeveelution VMAXes is the goal, that set beats Chilling Reign on expected value per pack at most price points.
Frequently asked questions
How many packs are in the Chilling Reign Elite Trainer Box?
The standard Chilling Reign ETB contains 8 booster packs. The Pokémon Center exclusive version contains 11 packs and includes two Calyrex V promos instead of one.
What promo card comes with the Chilling Reign ETB?
The Ice Rider Calyrex version includes a foil Ice Rider Calyrex V promo. The Shadow Rider Calyrex version includes a foil Shadow Rider Calyrex V promo. The promo is matched to the sleeve version and is not interchangeable.
What was the Chilling Reign ETB MSRP?
The standard ETB launched at $49.99 USD (pokemon.com). The Pokémon Center exclusive ETB launched at $59.99 USD. Both are now only available on the secondary market.
Is there an error in the Chilling Reign player's guide?
Yes. The official pokemon.com product page notes an error on page 14 of the player's guide included in every Chilling Reign ETB. The error does not affect gameplay rules.
What is the difference between the Chilling Reign ETB and the Pokémon Center ETB?
The standard ETB has 8 packs and one Calyrex V promo. The Pokémon Center ETB has 11 packs, two Calyrex V promos (one standard foil and one with a Pokémon Center logo stamp), and came with a slightly higher $59.99 MSRP. They are separate products with different packaging.
Browse every Chilling Reign ETB and other Sword & Shield-era Elite Trainer Boxes in stock from independent shops at DexHaul's Elite Trainer Box collection. Use the search to filter by set name or version.