Espeon Squishmallows Plush 12-In (2026): Price

Twelve inches of Psychic-type plush, and no shelf at Target.

The Espeon Squishmallows 12-in (SKU 72-11082-101) launched at Pokémon Center in September 2026 at a $29.99 MSRP, part of the 30th Celebration product wave. It is a Pokémon Center exclusive: Jazwares does not include this 12-inch size in their standard retail wholesale distribution to Target, Walmart, or other mass-market chains.

That channel structure matters. When Pokémon Center stock is limited, there is no retail restock path.

Independent sellers listed the Espeon Squishmallows 12-in at $44 to $60 as of October 15, 2026. The $29.99 MSRP is only available through the official Pokémon Center listing.

What the 12-inch includes

The Espeon Squishmallows 12-in is a single plush. No accessories, no additional items, no care card in the box.

Espeon is Pokémon #196, a Psychic-type Eeveelution introduced in Gold and Silver. The plush captures its signature lavender-purple coloring, forked tail, and the red gem on its forehead. Squishmallows construction rounds and softens the silhouette compared to figure-accurate plush, which is the format's appeal: a very soft, huggable version of the character rather than a pose-accurate model.

For the full breakdown of Squishmallows sizes and Pokémon characters across both the retail wave and Pokémon Center exclusives, the Pokémon Squishmallows sizes and characters guide covers every confirmed option.

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MSRP and where to find it

The official MSRP was $29.99 at Pokémon Center. Secondary sellers price above that when the Pokémon Center listing is out of stock or unavailable in a given region.

The $44 floor on secondary sellers reflects the Pokémon Center-exclusive channel: this is not a product that restocks at Kmart, Target, or similar mass retailers. Every secondary listing is a seller who purchased from Pokémon Center and is reselling at their own price.

Pokemon Espeon Squishmallow 12" (Pokemon Center)

$44.00 USD

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Release timeline

Espeon and Umbreon were the only two Eeveelutions to receive the 12-inch Pokémon Center-exclusive Squishmallows at this wave launch. The rest of the Eeveelutions appear in the standard Jazwares retail wave at the 6-inch (~15 cm) size, available through mass retail channels. The 12-inch is a distinct format, both in size and in how it is distributed.

How it compares to other Espeon plush

The Jazwares retail wave Squishmallows list Espeon at roughly 15 cm alongside Umbreon, Mimikyu, Torchic, Teddiursa, and others. That format is the one you will find restocking at retail stores. The 12-inch version is a different tier: bigger, and only through Pokémon Center.

Sitting Cuties and Pokémon fit are the same product line under different regional names: "Pokémon fit" is the Japanese name, and "Sitting Cuties" is the North American branding for the same Pokémon Center-designed plush. Both refer to the $19.99 6.5-inch Espeon. That is a separate design from the Squishmallows line entirely.

For a side-by-side look at how the Squishmallows texture and build differs from the standard plush lines, see Pokémon Squishmallow vs Standard Plush: Which to Buy.

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Who it's for, and who should skip it

The Espeon Squishmallows 12-in makes sense for a few specific buyers.

Espeon collectors who already own the smaller Squishmallows format and want a display-size piece will find this the only sanctioned 12-inch option. It is also a solid pick for anyone who wants an Eeveelution plush that is not on every store shelf. The exclusivity is part of the appeal.

Skip it if the $29.99 MSRP is unavailable and budget does not stretch to $44 or more. At $44, the 12-inch Espeon Squishmallows is competing with two Espeon Squishmallows at the standard retail size. The Espeon Sitting Cuties at $19.99 and the 15 cm retail Squishmallows at $10 to $13 both deliver the character at much lower price points.

For a full look at the Espeon plush and TCG products available now, the Espeon collector guide covers every current format.

Espeon Squishmallows as a gift in Q4 2026

At $29.99 from Pokémon Center, this fits comfortably within plush gift budgets. At the $44 to $60 secondary range it still works as a premium pick for an Eeveelution fan who does not own it yet.

Umbreon received the same 12-inch treatment at the same September 2026 launch, at the same $29.99 MSRP. Both are in-stock through independent sellers now. Buying the pair covers the classic Johto Eeveelution duo.

For broader gift ideas across every Pokémon category and budget, the 2026 Pokémon holiday gift guide is the starting point.

Pokemon Umbreon Squishmallow 12" (Pokemon Center)

$44.00 USD

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FAQ

How big is the Espeon Squishmallows plush?

It is 12 inches, approximately 30 cm. The standard Jazwares retail wave offers Espeon in a smaller 15 cm (~6 in) format available through mass retailers. The 12-inch version is only through Pokémon Center and secondary sellers.

Is the Espeon Squishmallows a Pokémon Center exclusive?

Yes. The 12-in version (SKU 72-11082-101) was launched through Pokémon Center in September 2026. It is not distributed through the standard Jazwares retail wholesale channel that supplies Target, Walmart, or similar stores.

What is the MSRP for the Espeon Squishmallows 12-in?

The Pokémon Center listing set the MSRP at $29.99 at launch in September 2026. Independent sellers charge more when Pokémon Center stock is unavailable, with prices ranging from $44 to $60 as observed October 15, 2026.

Is there a matching Umbreon Squishmallows 12-in?

Yes. Umbreon (SKU 72-11083-101) launched at the same time, also at $29.99 MSRP. Both Espeon and Umbreon are the only Eeveelutions to receive the 12-inch Pokémon Center-exclusive Squishmallows at this wave.

What is the difference between the Squishmallows and the Sitting Cuties Espeon?

They are different products from different manufacturers. The Squishmallows line is made by Jazwares and uses a distinctive marshmallow-like fill. The Sitting Cuties (sold as Pokémon fit in Japan) is Pokémon Center's own plush design in a 6.5-inch seated format, with a different material and look.