Polaroid × Pokémon Before Oct 5: Which Camera, Film, and Kit Saves You Money Right Now
By Dexhaul Team · September 25, 2026
Ten days before the official October 5 global launch, Polaroid × Pokémon cameras, film, and accessories are already stocked by independent retailers.
The collaboration was announced by The Pokémon Company for an October 5 release date. Two distinct camera formats are available now: the Polaroid Go Gen 3 in Pikachu and Sylveon editions at $99.99, and the Polaroid Now Gen 3 at $139.99.
Film packs, accessories, and the Polaroid Lab device round out the lineup. Which combination makes sense depends on whether you want to shoot photos or print digital ones, and whether the bundle math actually works out in your favor.
This is not a repeat of the format question. For the Go vs Now film compatibility breakdown, our September guide covers Go film vs i-Type format. This article is about which products are in stock right now, what the bundles actually cost against buying the pieces separately, and where "presale" listings differ from current inventory.
The Camera Lineup: Two Formats, Three Editions
The Go Gen 3 Pokémon Edition comes in Pikachu and Sylveon variants. Both are $99.99 at Focus Camera and produce mini-format instant prints using Polaroid Go film.
The Now Gen 3 Pokémon Edition is $139.99 for the camera alone. It uses i-Type film and produces standard-size Polaroid prints.
If you plan to share photos on a wall or frame them, the Now's larger format matters. If portability and a smaller print size fit your use case, the Go at $40 less is the sensible starting point.
Film for each format is sold separately unless you buy one of the bundles below. The Go uses its own film format; the Now uses i-Type. They are not interchangeable.
Bundle Math: Only One of Them Actually Saves You Money
Focus Camera sells several Pokémon Polaroid bundles. The arithmetic is worth checking before you commit, because the savings are uneven across the lineup.
The Pikachu Go bundle is the strongest case.
The standalone Pikachu Go camera is $99.99. The Pokémon Go Pikachu film double pack is $24.99. A Pokémon-edition case is $24.99.
The Pokémon flat strap is $14.99. Bought separately, those four items total $164.96. The "Polaroid Go Gen 3 Pikachu Pokémon Edition Instant Camera Bundle with Color Film and Accessories Kit" at Focus Camera prices all four at $139.95, a saving of $25.01.
Polaroid Go Gen 3 Pikachu Pokemon Edition Instant Camera Bundle with Color Film and Accessories Kit
$139.95 USD
The Sylveon bundle math lands differently. The "Polaroid Go Gen 3 Sylveon Pokémon Edition Instant Camera with Film, Case, Album, and Accessories" is $179.95. That bundle includes camera ($99.99), film ($24.99), case ($24.99), and photo album ($24.99).
Bought separately: $174.96. The bundle costs $5 more than buying the pieces individually. There is no price advantage; the only benefit is convenience of a single order.
The Now Gen 3 bundle at $179.99 (camera plus film pack and accessories) compares similarly. The standalone Now is $139.99, film is $22.99, the strap is $14.99: $177.97 separately versus $179.99 bundled. Essentially the same, with the bundle delivering a complete kit in one order for a marginal $2 premium.
The takeaway: the only Pokémon Polaroid bundle with a meaningful discount is the Pikachu Go kit at $139.95. Every other bundle offers convenience at roughly cost-equivalent pricing.
Film for Existing Camera Owners
If you already own a Pokémon Polaroid camera from an earlier purchase, the Pokémon-edition film packs are available as standalone purchases directly from Polaroid's official US store.
The i-Type Pokémon Edition film is $22.99 for 8 exposures and works in any Polaroid i-Type camera, including the Now Gen 3. The Go Pikachu and Go Sylveon film double packs are each $24.99 for 16 exposures and fit any Go-format camera. Three-pack and five-pack multiples are also available from Polaroid US if you plan to shoot a lot.
The Pokémon designs appear on the borders of the developed photo. If you shoot 16 exposures from a Go Pikachu film double pack, each print gets a Pikachu-themed border frame. That is a detail worth knowing before stocking up: the character tie is the border art, not the camera body.
The Lab Is a Printer, Not a Camera
One product in the lineup is easy to misread.
The Polaroid Lab and Pokémon i-Type Edition at $159.99 does not take photos. You set your smartphone face-down on the Lab, open the Polaroid app, and it exposes the i-Type film beneath using your phone's screen as the light source. The output is a physical i-Type Polaroid print from any digital image in your camera roll.
It is a photo printer that connects to your phone, not a traditional instant camera.
The Lab uses i-Type film, the same format as the Now cameras. If you own a Now Gen 3 and pick up the Pokémon i-Type film for it, that same film cartridge works in the Lab. The two products share a film supply, which is useful if you want both traditional shooting with the Now and digital-to-physical printing with the Lab.
At $159.99 the Lab is $20 more than the Now Gen 3 camera at $139.99. The decision between them comes down to use case: the Now for shooting moments in real time, the Lab for printing digitally captured photos you already have. They are not competing products so much as different workflows.
Presale Listings vs Current Stock
One pricing pattern in the catalogue is worth flagging.
Alongside Focus Camera's current-stock prices, My Golden Deals carries "Presale" listings at $149.95 (Go Pikachu), $159.95 (Go Sylveon), and $219.95 (Now Gen 3). Focus Camera prices the same camera categories at $99.99 (Go) and $139.99 (Now). The presale listings cost $50 to $80 more for the same product tier.
Whether that premium is justified depends on what the presale represents. A "presale" label can mean early allocation of confirmed inventory shipping on a known date, or it can mean a higher-margin pre-order from a reseller planning to source stock around the launch window. Neither is necessarily wrong, but if Focus Camera has the camera in stock at $99.99 and you can receive it before October 5, there is no reason to pay a $50 presale premium for the same camera.
Check stock availability before committing to a presale listing. The price gap is real and it disappears as soon as you find current inventory.
Every Polaroid × Pokémon camera, film pack, and accessory is searchable on DexHaul from independent retailers. Search DexHaul for Polaroid × Pokémon to compare current stock and pricing across sellers. DexHaul is independent and not affiliated with Pokémon, Polaroid, or any of the retailers listed.