Sword & Shield Elite Trainer Box Plus (2020): Contents and MSRP
By Dexhaul Team · October 19, 2026 · 6 min read
The Sword & Shield Elite Trainer Box Plus contains 12 Sword & Shield booster packs, one full-art metallic-treatment Zacian V or Zamazenta V promo card, 65 card sleeves, a competition-legal coin, six sets of damage counters, and a Pokémon TCG Online code card. It launched November 20, 2020, according to the official Pokémon product gallery.
Two variants exist: one with a Zacian V promo, one with a Zamazenta V promo. The packs, accessories, and box are identical across both versions. Your choice is entirely about which legendary dog you want on the promo card.
This was the first "Plus" Elite Trainer Box in the Sword & Shield era. The 50% pack increase over the standard eight-pack ETB, combined with the metallic promo card finish, set the template for later Plus releases in the series, including the Crown Zenith ETB Plus. For a full overview of Zacian and Zamazenta's sealed-product history, the Zacian and Zamazenta collector guide maps every major release.
On this page 6 sections
What's Inside the Sword & Shield ETB Plus
| Item | Quantity | Notes |
|---|---|---|
| Sword & Shield booster packs | 12 | 10 cards per pack; full SWSH01 set access |
| Full-art metallic promo card | 1 | Zacian V or Zamazenta V depending on variant; not available in standard packs |
| Card sleeves | 65 | Enough for a full 60-card deck plus 5 extra |
| Competition-legal coin | 1 | Metallic coin with Zacian or Zamazenta design |
| Damage counter dice | 45 | In six sets: standard 10 HP counters and 50 HP counters |
| Pokémon TCG Online code card | 1 | Redeems for a digital pack in Pokémon TCG Online |
The metallic promo card uses a special foil treatment not found on standard booster pack pulls. It is not a "gold card" made of metal: the term "gold" refers to the card's golden foil artwork finish, which gives Zacian and Zamazenta a distinctly different look from their standard V prints. These promos cannot be pulled from any Sword & Shield booster pack. The Elite Trainer Box Plus is the only sealed product that includes them.
The sleeve count of 65 covers a standard 60-card deck plus five spares for replacement, matching the accessory standard across most ETBs in the era.
MSRP and Price Per Pack
| Version | Packs | Original MSRP (USD) | MSRP per pack | Observed price (Oct 2026) |
|---|---|---|---|---|
| Zacian V (SWSH01) | 12 | $99.99 | $8.33 | $201–$266 |
| Zamazenta V (SWSH01) | 12 | $99.99 | $8.33 | $201–$246 |
The $99.99 MSRP was the standard retail price at launch. That works out to $8.33 per pack, higher than the standard Sword & Shield ETB's per-pack cost, because the price reflects the metallic promo card and the additional accessories beyond what the standard box includes.
Current secondary market prices observed from independent shops in October 2026 run from roughly $200 to $270, reflecting the product's age and sealed collector demand for first-generation Sword & Shield products.
How It Compares to Other Sword & Shield ETBs
The standard Sword & Shield ETB and the ETB Plus were sold simultaneously at launch, both drawing from the same SWSH01 booster pool. The difference is scale and the promo card.
| Product | Packs | Promo card | MSRP (USD) | MSRP per pack |
|---|---|---|---|---|
| Sword & Shield Standard ETB | 8 | Standard foil Zacian or Zamazenta | $49.99 | $6.25 |
| ETB Plus (this page) | 12 | Metallic full-art Zacian V or Zamazenta V | $99.99 | $8.33 |
The per-pack premium of the ETB Plus over the standard ETB was $2.08 at MSRP. Whether that gap is worth it depends on how much the metallic promo matters to you. The promo is the only part of the box that cannot be obtained from loose packs.
For a broader comparison of ETB tiers across the Sword & Shield era, the Crown Zenith ETB Plus vs ETB guide covers a later Plus release using the same structural logic.
Release Timeline
| Date | Milestone | Source |
|---|---|---|
| February 7, 2020 | Sword & Shield base set (SWSH01) launches in North America | Serebii Sword & Shield set page |
| November 20, 2020 | Sword & Shield ETB Plus (Zacian and Zamazenta versions) launches | pokemon.com gallery |
The ETB Plus launched nine months after the base Sword & Shield set, well into the set's life cycle. Buyers who entered at the set's February launch could not access the metallic promo cards until November. This pattern: a Plus release arriving months after set launch, is a recurring structure across the Sword & Shield era that is worth knowing when timing a purchase.
Who Should Buy the SwSh ETB Plus
Collectors targeting the metallic promo
The Zacian V and Zamazenta V metallic promos are not found in booster packs. This box is the only sealed product that includes them. Collectors who specifically want the gold-finish version of Zacian V or Zamazenta V have one route, and this is it.
Buyers who want a larger pack opening session
At the original $99.99 MSRP, 12 packs gave more opening volume than the standard ETB at $49.99 for eight. For players who wanted a single product to build a set collection rather than buy multiple standard ETBs, the Plus reduced the transaction count.
Who should skip it
If you only want Sword & Shield packs and have no interest in the metallic promo, loose booster packs or a standard ETB will give you the same set access at a lower per-pack cost. The secondary market price of $200 or more in 2026 makes the ETB Plus a collector purchase rather than a pack-opening value play.
Frequently Asked Questions
How many packs are in the Sword & Shield Elite Trainer Box Plus?
The Sword & Shield Elite Trainer Box Plus contains 12 Sword & Shield booster packs. The standard Sword & Shield ETB contains 8 packs.
What is the difference between the ETB and the ETB Plus?
The Plus version contains 12 packs instead of 8, a metallic-treatment full-art promo card (Zacian V or Zamazenta V) instead of a standard foil, and a different coin design. Both draw from the same Sword & Shield booster pool.
Is the promo card in the ETB Plus available in booster packs?
No. The metallic Zacian V and Zamazenta V promos are exclusive to the ETB Plus. They use a distinct foil treatment not found in standard pack pulls and are not available in any other Sword & Shield product.
What was the original MSRP of the Sword & Shield ETB Plus?
The original retail price was $99.99 USD at launch on November 20, 2020. Current secondary market prices from independent shops observed in October 2026 range from roughly $200 to $270 depending on variant and seller.
Does the ETB Plus come with sleeves?
Yes. Both the Zacian and Zamazenta versions include 65 card sleeves, enough for a full 60-card deck with five spares. The sleeve design matches the box art of each version.
Browse Sword & Shield Elite Trainer Boxes, ETB Plus sets, and all sealed TCG products from independent shops at DexHaul's Elite Trainer Box collection. DexHaul is independent and unofficial, not affiliated with The Pokémon Company.
Catch 'em all
Sword & Shield ETB Plus listings from independent shops.